Most products don't fail at the idea.
They fail at execution.
Ad-hoc CTO and senior product team for hardware and software systems that must work in the real world.
Ad-hoc CTO
We own the hard technical and product decisions early — the ones that determine whether the next twelve months are spent building — or rebuilding.
Senior product team
Architecture, mechanical, electrical, embedded, firmware, and application. One team, one system, one accountable owner.
Production partner
We design for manufacturing from day one. Factory selection, DFM, deployment, and long-term support — not a prototype tossed over the wall.
We work across the full hardware product development process — from product definition and system architecture through prototype, validation, and production. The work that decides whether a product actually ships is the transition from prototype to production. It is where most hardware programs stall.
Most teams can build.
Very few build the right thing.
Products we owned end-to-end. Each one shipped because the hard decisions were made early.
Aerones
Infrastructure leadership for the world's leading robotic wind turbine service company.
- Custom battery packs replacing diesel generators
- Raspberry Pi → Beckhoff industrial control migration
- Starlink + LTE connectivity for remote field ops
- AI-driven LPS pre-screening across 27 countries
AimRobotics
Robotic dispensing tools deployed in tier-1 manufacturing.
- Custom motors, electronics, control systems
- Production-deployed at tier-1 OEMs
NovaticLab
Full-stack clinical lab automation across E. Gulbja Laboratory.
- Custom AMRs and robotic sample handling
- Self-sampling kiosks across multiple sites
Rheo Dive
Smart dive mask with HUD and dive computer.
- Custom optics, PCBA, silicone tooling
- POC → EVT → DVT → PVT → mass production
- iOS companion app
Marconi Technologies
Life-safety power and embedded systems for buildings where failure is a safety event.
- UPS platforms for FDNY communication systems
- Active engagement
Prototypes don't fail in production.
Decisions do.
Decisions before code.
Engineering talent is rarely the bottleneck. Direction is. We force architectural, commercial, and production decisions early, when they're still cheap to fix.
Prototypes that prove something.
We don't build prototypes to look impressive. We build them to kill bad assumptions fast, validate the risky paths, and leave a clear line to production.
Production-biased from day one.
Every decision is checked against how the product gets built, deployed, serviced, and scaled. If it can't survive a factory or the field, it doesn't ship from us.
If this needs to ship,
we should talk.
We take on a small number of projects. Every engagement starts with defining the right path — before any build.
Start a project →